Digiday Portfolio

State of Affiliate Marketing for Publishers in 2022 | November/December 2022 | Long-form Report 

Another great research report, this time with Skimlinks. This focused on affiliate marketing from the publisher's perspective and how that's changed this year and what it's looking like so far for 2023.

Marketer's Guide to Targeting Post-Cookies | December 2022 | Short-form Report 

As a world without cookies draws near, it's becoming clearer that marketers will need more than first-party data to succeed with targeting post-cookies. This is a tactics and insights guide I created for Eyeota last year that dives into some of the available post-cookie identifiers and the ways marketers can navigate digital advertising in the years to come.

WTF is a Headless CMS? | November 2022 | Long-form Report 

For e-commerce brands to continue to grow and flourish, they need to explore headless CMS options so they can make the most out of their websites. I created this report for Yext, which dives into what a headless CMS really is and why it's such a great option for all brands, but especially e-commerce ones.

WTF is Sell Side Targeting? | November 2022 | Long-form Report 

This is one of Digiday's cheeky franchise reports, the WTF series, which is an explainer guide that takes a deep look at one unknown or underexplored topic. I wrote this one for PubMatic, which was an interesting report to write and a topic that was definitely in need of a deeper dive. Sell-side targeting is sure to be a tactic we see more of in the year to come.

WTF is the CTV Tech Stack? | October/November 2022 | Long-form Report 

I created this report for Unruly to break down how the CTV tech stack works for advertisers and detail what they need to know to make the most out of the channel.

The Video Marketer's Guide to Creator-Driven Audiences | October/November 2022 | Long-form Report 

I created this report for Google which featured statistics on the different ways marketers can make their video ads work better for them and how they can best tailor creatives for the Gen Z audience.

The Agile Interactive Video Campaign Playbook | October 2022 | Short-form Report 

This Tactics and Insights guide for KERV features one brand's holiday campaign using agile interactive video from Black Friday through the post-Christmas holiday shopping craze.

The State of Affiliate and Partner Marketing | October/November 2022 | Long-form Report 

This report for Awin features a survey from Digiday's audience to provide a snapshot of how brands are viewing affiliate and partner marketing moving into 2023, including how they're investing in the channel and the benefits such activations offer.

Unpacked: The Evolution of Omnichannel Measurement for Marketers | October 2022 | Long-form Report

Unpacked guides are another Digiday franchise report, these are essentially the WTF guides but for our Modern Retail brand. This report was crafted for Amazon Ads and dove into what's changed with omnichannel measurement and what marketers are missing along the way.

The State of Programmatic in 2022 Report | October 2022 | Long-form Report 

As more marketers are looking toward the new year, this report I created for AdTheorent featured some great data on how approaches to programmatic have changed throughout 2022 and the trends we're likely to see in 2023.

Consumers expect brands to be authentic in their DE&I commitments | July/August 2022 | Article 

I created this article for Amazon Ads that explored a few key statistics from a consumer survey they conducted earlier in the year.

How NBCU's ad tech platform is changing advertiser targeting across linear TV | September/October 2022 | Article 

Digiday Media and Marketecture entered a partnership in Q4 of 2022 where the Custom team helps tell the stories that Marketecture creates by showcasing their insights-packed video interviews in a series of articles. Marketecture is putting an objective spotlight on CEOs and product leaders from a wide range of platforms. Custom then brings those interviews to the Digiday audience.

Here's the first of our showcase collaborations, a close look at NBCU's One Platform that I wrote:

How streaming audio is helping brands drive deeper emotional connections | July 2022 | Article 

This article I crafted for Amazon Ads explores the ways emotionally-charged audio content provides brands with opportunities to build meaningful consumer connections.

Podcast Interstitial story for MNTN | July 2022 | Custom Podcast Story 

This is one of the interstitial podcast stories I've created for MNTN, which consists of a pre- and mid-roll that sits within Modern Retail's editorial podcast. This one features Marwan Soghier, Chief Product Officer at MNTN, where he discusses using contextual engines to drive CTV advertising and the way new technologies such as those are changing the way advertisers work in the connected TV space.

The API Playbook for Retail Media Marketers | June 2022 | Short-form Report 

As brands and agencies work with multiple retail media networks, they're using APIs to help bring disparate networks together. In this Tactics and Insights guide I wrote for Criteo, we explore when to use retail media network APIs and how to make that decision, the steps to take for setting up campaigns, as well as how to leverage an API partner's capabilities and optimize over time.

How marketers are shaping CTV creative management and measurement in 2022 | June 2022 | Article 

New technologies, such as contextual engines, are allowing marketers to automatically update CTV ads as user behavior changes, as you'll discover in this article I created for MNTN.

How marketers are amplifying privacy-first targeting with email | May 2022 | Article 

In this article I created for Stirista, we discuss how marketers are using encrypted email to effectively segment audiences in a privacy-safe manner while also discovering new ad opportunities.

Podcast Interstitial Story for Amazon Ads | May 2022 | Custom Podcast Story 

This is one of the interstitial podcast stories I've created for Amazon Ads, which consists of a pre- and mid-roll that sits within Digiday's editorial podcast. For this podcast, I interviewed Gloria Steiner, business intelligence lead at Perpetua and Maggie Zhang, head of measurement success at Amazon Ads, where they discussed how brands are using insights-led campaigns to reach consumers more effectively across streaming TV and featured a case study from one of their clients, Four Sigmatic.

How one brand leveraged video to transform passive consumer encounters into active ones | May 2022 | Article 

This article for KERV explores how dynamic video elements are helping brands invite consumers to engage with brands, transforming passive encounters into active ones.

How CTV marketers are being impacted by the state of data privacy | May 2022 | Article 

This article for MNTN details how CTV serves as a one-to-many tool that doesn't support cookies, and the ways it's ahead of the privacy curve.

How media buying and measurement have transformed marketers' CTV approach | April 2022 | Article 

Advancements to the media buying and measurement of CTV have advanced the insights possible, allowing more companies to take part, as you'll see in this article I wrote for MNTN.

Podcast Interstitial Story for MNTN | April 2022 | Custom Podcast Story 

This is one of the interstitial podcast stories I've created for MNTN, which consists of a pre- and mid-roll that sits within Digiday's editorial podcast. For this piece, I interviewed Brittany Haskins, director of customer success at MNTN and Alex Villa, director of customer success at QuickFrame by MNTN about creative fatigue and how creative refreshes are helping advertisers combat this phenomenon.

Podcast Interstitial Story for MNTN | March 2022 | Custom Podcast Story 

This is one of the interstitial podcast stories I've created for MNTN, which consists of a pre- and mid-roll that sits within Modern Retail's editorial podcast. For this podcast story, I interviewed Alexa Tierney, senior director of customer success at MNTN, where she broke down the creative refresh process for CTV, including how to execute them and what metrics to look at when deciding if it's time for a creative refresh.

The Brand's Guide to the Future of Social Commerce | April 2022 | Short-form Report 

This Tactics and Insights guide for Meta highlights how brands are integrating social commerce to offer convenience-first approaches to customer engagement.

How marketers are leveraging creative refresh for CTV success | March 2022 | Article 

In this article for MNTN, you'll see how marketers are defining the primary KPI for each campaign to effectively signal the need for a creative refresh.

How carriers are finding new ways to monetize and retain users - and what that means for advertisers | March 2022 | Article 

As carriers branch out service-wise and update options for advertisers, marketers are seeing an uptick in innovative opportunities, as you'll see in this article I wrote for AdColony.

How advertisers are using DCO to make their CTV creatives more effective | February 2022 | Article 

Repurposing creatives takes a strategic approach, especially for CTV, but DCO is making this process more streamlined and effective, as you'll see in this article I wrote for Clinch.

How Marketers are Using Flexible Datasets to Power Successful Campaigns | February 2022 } Short-form Report 

In this Tactics and Insights guide I created for Piano, learn how marketers are using flexible datasets to power successful campaigns and beat the mass-data cycle.

The Marketer's Guide to Android and iOS | December 2021/January 2022 | Short-form Report 

In this Tactics and Insights guide I created for AdColony, learn how marketers are leaning into the differences between iOS and Android for successful in-app campaigns.

How beelining for the app setup process is the advertiser opportunity marketers are missing | February 2022 | Article 

In this article for AdColony, publishers and brands are using the device setup process as a core piece of their customer acquisition journey as well as retention.

Unlocking the difference between Android versus iOS apps is unlocking new marketing opportunities | December 2021 | Article 

Targeting differs across operating-system-exclusive apps and groupings, acknowledging nuances along the way, is crucial for advertisers, as this article I wrote for AdColony explores.

How the relationship between live events and mobile devices is evolving in 2022 | January 2022 | Article 

This article for AdColony highlights how creating robust strategies encompassing pre- and post-event campaigns is empowering brands to tap into audience excitement and mindsets.

The Publisher's Guide to Customer Lifetime Value | November 2021 | Short-form Report 

Personalized experiences are key to success, but less than 40% of media companies are treating their customers as unique individuals. In this Tactics and Insights guide for Salesforce, dive into more ways publishers can improve how they're prioritizing CLV.

WTF is Data-Driven Creative | December 2021/January 2022 | Long-form Report 

In this WTF guide for Clinch, learn how marketers are shifting the focus back onto the creative through innately privacy-compliant methods.

The Marketer's Guide to Whole-Funnel Video Advertising Tactics | November 2021 | Short-form Report 

This Tactics and Insights guide for Criteo explores how video enables brands to tell a compelling story and how those who nail messaging and creatives are meeting consumers wherever they are, maximizing campaigns and ROI.

Advertisers are investing in personalized customer experiences with retail media networks | November 2021 | Article 

To optimize product recommendations by shopper location and intent, advertisers are increasingly turning to retail media networks, as you'll see in this article for Clinch.

The Marketer's Guide to TV Advertising in the Connected Age | September/October 2021 | Long-form Report 

In this WTF explainer guide for MNTN, learn about CTV, what it is, the challenges and successes of the digital channel and why more marketers are engaging with it.

The State of Digital Audio in 2021 | October 2021 | Long-form Report

Digital audio has seen a surge in recent years and advertisers are following suit, wanting to be where consumers lend an ear. In this state of the industry report crafted for Podsights, we surveyed the Digiday audience to see how they were engaging with digital audio and how they planned to do so for 2022, providing expert analysis along the way.

The Agency's Guide to Retail Media | August/September 2021 | Short-form Report

In this Tactics and Insights guide for Criteo, learn how agency experts are constantly adjusting strategies to take advantage of new tools, helping their clients succeed in retail media. 

CTV has changed the marketing game, bringing brand and performance together | September 2021 | Article

The emergence of CTV has changed the way marketing teams operate. While performance and brand marketers previously had very different goals, they can now work together, as you'll see in this article for MNTN.

How some agencies and advertisers are considering brand suitability across social platforms | July/August 2021 | Article

This article for Facebook (now Meta), pulls from a focus group of brand and agency leaders who gathered to discuss their brand suitability experiences and how social platforms fit in.

How improvements in blockchain technology will change programmatic marketing | June 2021 | Article

This Q&A-style article I wrote for Alkimi highlights the improvements to blockchain and how they're changing the programmatic marketing system and dramatically improving ad-exchange auctions.

The Marketer's Guide to Audience Data | August 2021 | Short-form Report

In this Tactics and Insights guide for Eyeota, find out more about why the marketers who understand the value and harness the power of first-party data - both from online and offline sources - are primed for targeting changes to come.

How publishers are rethinking programmatic marketing in the core vitals space | July 2021 | Article 

Publishers are focusing on improving page load speed by reducing ad load and JavaScript in light of Google's Core Web Vitals, as you'll learn in this article created for RevContent.